Apple sets sight on auto industry



 Technology giant Apple is looking beyond mobile devices to learn how to make a self-driv­ing electric car, and is talking to experts at carmakers and auto­motive suppliers, a senior auto industry source familiar with the discussions said on Satur­day.

The Cupertino, California-based maker of phones, com­puters and, soon, watches is exploring how to make an entire vehicle, not just designing auto­motive software or individual components, the auto industry source said.

“They don’t appear to want a lot of help from carmakers,” said the source, who declined to be named.
Apple is gathering advice on parts and production methods, focusing on electric and con­nected-car technologies, while studying the potential for auto­mated driving, the source said.

“Fully automated driving is an evolution. Carmakers will slowly build the market for au­tonomous cars by first releasing connected and partially auto­mated cars,” the auto industry source said. “Apple is interested in all the potential ways you can evolve the car; that includes au­tonomous driving.”

Whether it will build and re­lease an electric car or a more evolved autonomous vehicle remains to be seen, the source said.

An Apple spokesman in Lon­don on Saturday declined to comment on “rumors or specu­lation”.

Trying to build an actual car would mark a dramatic shift for the maker of the iPhone and iPad. Apple often researches projects which are then discard­ed, but has so far mainly stuck to its core expertise in mobile and electronic devices.

The Wall Street Journal re­ported on Friday that Apple had set up a secret lab working on the creation of an Apple-brand­ed electric car, citing people fa­miliar with the matter. The lab was set up late last year, soon after Apple revealed its forth­coming smart watch and latest iPhones, the Financial Times said.

The Journal said that the Apple project, code-named “Ti­tan”, employed several hundred people working a few miles from Apple’s headquarters in Cuper­tino.
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